Page (“Destination” goal.) These can be “real” pages, or virtual pages.Goals is a fairly old feature in Google Analytics (in fact, it goes back to the Urchin days.) You can configure goals based on two things:* View Article > Click Share Button > Complete Social Share.Product Page > Add to Cart > Cart > Payment > Complete.Signup Flow Step 1 > Signup Flow Step 2 > Complete.Blog Post > Whitepaper Download Form > Whitepaper Download Complete.This approach can be used for any conversion funnel. Often I am asked by clients what their options are for understanding conversion through their on-site funnel, using Google Analytics. Updated December 2018, to include Advanced Analysis Originally written by Michele Kiss on JYour Guide to Understanding Conversion Funnels in Google Analytics
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